Objective:
The objective of this project was to come up with a brand and create a brand identity for it, including a business card, envelope, letterhead, and additional branding of our choosing.
Process:
When coming up with my brand, I knew that I wanted to design a streetwear brand because I am passionate about streetwear fashion. The brand I came up with is called Knuckle Heads, and it is meant to appeal to people between the ages of 16 and 30. For my additional branding elements, I decided to design a t-shirt and a skateboard design using my brand colours.
Mediums/Tools Used:
Illustrator for design, InDesign for stationary designs (business card, letterhead, and envelope), Photoshop for mock ups